Our project for Khoosat Films was a digital marketing endeavor aimed at achieving a million views on their YouTube promo. Tasked with solely digital promotion and without conventional distributors, our focus was on creating inclusive marketing materials that resonated with diverse audiences while avoiding offense. Additionally, we delicately worked to subtly shift perceptions of a specific group from negative to positive. Through strategic messaging and thoughtful artwork, we navigated this challenge, ultimately fostering a more inclusive and positive reception for the film.